Influential Storyteller

Format

Live online sessions with self-directed learning in between.

Duration

There will be 4 sessions conducted once a week online with homework touch points in between so people can work independently on their project.

What You’ll Get From Influential Storytelling

Unlock the transformative power of storytelling with Spendlove and Lamb’s immersive online course. In our engaging four-part workshop, you’ll master the art of crafting compelling narratives and influential communication. Learn to construct powerful stories, develop sticky core messages, and tailor your storytelling to resonate with diverse audiences.

This course is perfect for professionals seeking to enhance their impact. It equips you with practical techniques to create audience-centric stories and foster open dialogue. Elevate your communication skills and make a lasting impact—join us and transform how you tell your story.

Learning Objectives

• Develop a sticky core message with our signature formula
• Create audience-centric stories tailored to different stakeholder groups
• Plot key information to build powerful story structures
• Learn to communicate the benefits of change effectively
• Use storytelling to address resistance and promote open dialogue

For Who?

Storytelling is essential in every role, and our workshop caters to everyone, whether you’re new to storytelling or have some experience. Designed for those eager to make an impact, it covers all the building blocks needed to craft compelling stories. Join us to enhance your storytelling skills and influence your audience effectively.

As a student, you’ll get a few great benefits from being here:

• Customised Core Message: Develop a clear and compelling core message tailored to your audience and problem.
• Empathy Map: Create detailed empathy maps to understand and connect with your audience deeply.
• Refined Story Drafts: Write and refine multiple drafts of your story, incorporating feedback and new insights.
• Practical Storytelling Techniques: Learn and apply storytelling techniques to effectively address resistance points and highlight benefits.
• Final Story Presentation: Present a polished and impactful story ready for use in your professional or personal context.
• Workbook and Resources: Receive a comprehensive workbook and additional resources to guide you in future storytelling efforts.

Program/Agenda

Pre-work:

• Select a problem you are facing and bring it with you to class to use as a foundation for the story we will craft together.

Week 1: Foundations of Storytelling

• Introduction to the course and its objectives
• Understanding the basic components of a story: audience, storyteller, and the story itself
• Identifying the problem each participant wants to address
• Workshop Activity: Define your audience and core message
• Homework: Write a draft of your story

Week 2: Enhancing Your Story

• Review and feedback on initial story drafts
• Introduction to empathy mapping and its importance in storytelling
• Workshop Activity: Create empathy maps for your audience
• Homework: Revise your story incorporating empathy map insights

Week 3: Addressing Resistance and Refining Your Story

• Understanding and addressing resistance points in storytelling
• Workshop Activity: Identify and incorporate resistance points and benefits in your story
• Homework: Further refine your story with these new elements

Week 4: Story Sharing and Application

• Sharing and feedback on the final version of the stories
• Discuss practical applications of storytelling in professional settings
• Workshop Activity: Final adjustments and presentation of stories
• Final Discussion: Strategies for integrating storytelling into everyday work and communication

Schedule & pricing

When

Oct 30
Nov 6
Nov 13
Nov 20 

Time

7 am (CET)
5 pm (Melbourne)
4 pm (CST)

Cost

€599,- 

Where

Online