Innovating with Purpose: A Masterclass in Practical Experimentation

Whether you’re looking to drive transformational goals, enhance your team’s creative confidence, or navigate the complexities of adopting new technologies, this Masterclass will equip you with the skills and insights needed to lead with innovation and efficiency.
Secure your spot and join us for a Masterclass that will redefine the way you approach business experimentation.

This masterclass will equip you with the skills and insights needed to lead with innovation and efficiency

Description

This interactive online Masterclass, led by innovation expert Jeanne Liedtka, transitions from in-person to a virtual format. Spread over three 90-minute sessions on successive Thursdays starting October 31, 2024, it will focus on practical experimentation techniques from Jeanne’s “The Experimentation Field Book.”

• Session 1: Set up experimentation and identify the concept.
• Session 2: Surface assumptions, design tests, and prototype
• Session 3: Debrief implications for the concept and outline next steps

Participants will engage in real-time discussions, interactive exercises, and practical applications to develop skills in business experimentation and innovation.

Key Features

• Expert Guidance: Learn directly from Jeanne Liedtka as she shares her vast experience in design thinking and innovation, equipping you with the knowledge to lead extraordinary growth
• Practical Application: Engage in interactive exercises and real-world case studies that illustrate the book’s principles, enabling you to apply these methods to your own organizational challenges
• Customized Templates: Gain access to exclusive templates from “The Experimentation Field Book” that you can customize and implement within your projects
• Networking Opportunities: Connect with like-minded professionals, fostering a community of innovators and leaders who are at the forefront of their industries

Learning Objectives

The learning goals for the “Innovating with Purpose: A Masterclass in Practical Experimentation” are designed to empower attendees to:

1. Understand the process of designing and executing high-quality experiments
2. Frame testable ideas for effective problem-solving and innovation
3. Master evidence-based decision-making
4. Gain hands-on experience in prototype development
5. Boost creative confidence and leadership skills
6. Apply hypothesis-driven thinking principles to solve organizational challenges
7. Enhance networking and collaboration with peers

Schedule & pricing

Duration of the Masterclass

3 sessions, 90 minutes each

Location/Venue

Online (Zoom)

Price

€699,- pp